Is Your Innovation Really Unnovation?

Is Your Innovation Really Unnovation? - Umair Haque -
In the race to innovate, most organizations forget a simple but fundamental economic truth. A new process, product, service, business design, or strategy can only be described as an innovation if it results in (or is the result of) authentic, durable economic gains.

The post goes on to describe what innovation and unnovation is using familiar examples from today's business world.


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