So I'm on Google+, the latest
social addition to the set of Google products. The immediate impression is that it is a Facebook clone.

However, once I started using the set of features available (at this time of invitation only beta), I noticed a few improvements over Facebook. This is in addition to the look and feel of the site, which I think is far better than Facebook ever achieved (almost surely powered by GWT). Here's a list of stuff I've been playing with so far ...
Circles: What you add your Google+ buddies to. Right from the start you get to segment your connections and be in control of what you share and with whom you share. This one has a nice UI, as opposed to facebook who added this as an afterthought (by the time they added it I had too many facebbook friends, I couldn't be bothered going through each and every one to make lists.. FAIL!).
Stream: Stream is similar to your facebook feed. But it's coupled with Circles, which makes filtering noise that much easier. Definete win!
Sparks: This is your facebook profile 'interests' section... on crack! Not only do you get to add interests, you also seperate feeds of content attached to each interest. Clicking a
spark should give you.. the information junkie.. a fix of what's going on any time of the day.
Hangouts: A potential skype killer. Create a hangout, invite friends, turn on video... who knows what might happen?
This post from gigaom talks more about the tech behind this nifty little feature.
