Friday, June 19, 2009

Southwest Airlines' Safety Message

Southwest Airlines... More than one Lecturer have raved about their innovative approaches. From Marketing Strategy to Human Resource Management, whenever a case study is discussed, the name seems to make an appearance. How they identified Taxi Cabs as a key competitor, then focused on short-haul destinations making "traditional competitors" of a new airline irrelevant, to creativity in their in-flight service. Even in this blog, one of the Top 5 visited posts is the one I wrote about a Southwest auto check-in Mashup. Don't take my word for it, look at the Live Traffic Feed Widget at the bottom right of the page. I'm sure you'll see a few people visiting that post.

Remember that? Most of us have read the little booklet at least once and heard the mandatory safety message mechanically recited by a Flight Attendant. Apparently some at Southwest are creative enough to make even that boring episode fun. "There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.", is one example. Here's another I came across today.