Monday, February 15, 2010

Google Buzz: revolution, evolution, or devolution?

HBRs Umair Haque takes an in depth look at Google Buzz. Quite frankly, after a few days as a user and the amount of privacy issues encountered with the lack of anything breathtakingly new, I have to agree.

Google Buzz and the Five Principles of Designing For Meaning - Umair Haque - Harvard Business Review
Tomorrow's products and services have to be designed not just for mere consumption, but "designed for meaning": they must yield lasting, shared, meaningful economic gains — or else. Or else we continue our voyage into a no-future future. That's the big picture that tomorrow's radical innovators must redraw. I think Google Buzz is actually really, really cool — it's just not yet a meaningful service. It lives in the shadow of yesterday's big picture, instead of redrawing it. Redrawing the big picture of prosperity, by going from Great to Good: that's today's fundamental challenge.