"What your fiercest rival does badly, do incredibly well."
Strategy's Golden Rule - Umair Haque - Harvard Business Review
In difference lie the seeds of disruption. In similarity, only obsolescence, and decay. As Michael Porter and Gary Hamel have both so eloquently discussed, the essence of strategy is discovering meaningful differences that make a firm inimitable, singular, and unique. Strategy's cornerstone, that is how to build a disruptively different business.