Sunday, August 16, 2009

Social Media and its challenges to businesses

Those who read my posts know that I'm interested in Social Media. Not only just the (obvious) social benefits, but also the potential for their usage in business. But of late, it's clear that most view social media as just another form of marketing than properly integrating it to their business. When I went through a sample of my Twitter followers, it was clear that quite a few are affiliate marketers. There's nothing wrong with this, mind you. But I think from a Business perspective, this is just one way of looking at social media.

As I highlighted a few weeks ago, just like any other strategy your social media strategy needs design too. As usual, I added some of my thoughts while quoting the original author, David Armano. Today I came across a nice follow-up post from the same author, identifying 5 key challenges to overcome while adopting social media in a business. This is clearly better structured than my random comment :) The following 5 challenges are explained in detail.
  1. Integration
  2. Governance
  3. Culture
  4. Human Resources
  5. Measurement of ROI
Good read ...