Thursday, November 12, 2009

Ten Lessons from Military to markets By Dr. Uditha Liyanage

Source: Ministry of Defence - Sri Lanka | Official Defence News Provider
Who and where you want to be?" (Role and scope) are the twin questions that need to be answered, in depth. Then, only then, should you ask, "Where do you want to go and how do you get there?" (Goal and path)

Figuring out the competitor's thinking pattern and belief system or competitor ideology assessment (CIS) is often not attempted deliberately. An analysis of the competitor's response patterns, over time, in multiple situations, and a reading of the ideology and life styles of the competitors' key decision makers could make such an assessment possible.

Best read so far this week :)