Toyota joins the club with its first operating loss!

Toyota Expects First Operating Loss - NYTimes.com
"NAGOYA, Japan, Dec 22 (Reuters) - Toyota Motor Corp (NYSE:TM) , the world's biggest automaker, on Monday forecast its first ever group operating loss due to a relentless global slide in car sales and a crippling rise in the yen.

Toyota had been expected to issue its second profit warning in less than seven weeks, after domestic rival Honda Motor Co (NYSE:HMC) also took the rare step of altering its guidance outside the usual quarterly reporting season, but the downward revision was bigger than predicted"

.. in 70 years. They've been recording profits since 1941. They did invest a lot in the US by building new plants and the Yen rising against the dollar won't help either. This would be a great opportunity to see how they fare in uncertain times. I hope they'll recover fast making yet another example for the MBA text books :) !!

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