HBR :: Love Your Product and Live Longer

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Love Your Product and Live Longer - Rosabeth Moss Kanter - HarvardBusiness.org
Contrast Carasso's long-term dedication to yogurt with the way many businesses have been conceived in recent years — as empty vessels for making money rather than enduring contributions to well-being. Before the recession, the world moved so fast that tech products could become obsolete in months, if not minutes. Before the recession, some entrepreneurs dreamed less of their product and more about cashing out. During the recession, some entrepreneurs are undoubtedly thinking about giving up rather than selling even harder.

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