Wednesday, October 29, 2008

Playfish Closes $17M Series B Round

Facebook Game Developer Playfish Closes $17M Series B Round
"Playfish, the Facebook game developer that has four apps in the top 10 gaming apps on the site, closed a $17 million Series B round led by Accel Partners and Index Ventures."
Although Vasanth Sridharan thinks this is a bit bubble like, I see an interesting revenue model here. First of all how do they, the game developers make money and make sure it keeps coming?
  • They have virtual goods to be bought by players (same approach seen in other games like Mob Wars)
  • In case Facebook decides to pull a quick one, like re-designing the site giving less prominence to apps, they have partnered with Google's Adsense for Games. Pretty good move, that ensures they get more eyeballs no matter what
Now.. How can Facebook have a piece of this action?